ABN AMRO BANK NV
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About ABN AMRO > Our Strategy & Core Values
Our Strategy & Core Values
At ABN AMRO, we always aim to put our clients first and to create sustainable, long-term value for all our stakeholders - clients, shareholders, employees and society at large.
ABN AMRO is one of the three largest banks in the Netherlands, serving retail, private and commercial banking clients, and is active internationally in a number of specialist activities, such as Private Banking, Energy, Commodities & Transportation (ECT) en Clearing.
To create sustainable value for our stakeholders - our clients, shareholders, employees and society at large - we concentrate on the following strategic themes: focus on the client, selectively grow our business, maintain a moderate risk profile, control costs while achieving healthy returns, embed sustainability bank-wide, and promote a strong, client-driven culture.
Our core values:
Our core values act as an ethical compass, form the core of our corporate culture, and are the basis of everything we do. These values are: Trusted, Professional and Ambitious.
Our Business Principles:
‘Our clients’ success is our success’. We can only truly realise this ABN AMRO ambition if we know how to interact with our customers and with each other. We feel it is important for all employees to know what ABN AMRO stands for and where we are going.
This calls for central principles, for a shared vision and drive. And that’s where our six Business Principles come in - the basis for the ‘ABN AMRO feeling’.’
The six Business Principles:
I aim to provide my client with the best solutions
I take responsibility
I only take risks I understand
I am committed to sustainable business principles
I am a passionate professional
I build relationships through collaboration